Marketing Associate
About Lendela
Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.
Since our inception, we have facilitated over 400,000 loan applications alongside more than 100 lending partners. In 2023, we successfully raised US$5 million in an oversubscribed Series A to scale our unique model across Asia Pacific. Our backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.
Why join us?
Your growth is our success: We believe that when you get to achieve your potential, consumers, investors, and the team all win. This is why we’re as invested in the company’s success as we are in yours, and joining us means that you’ll be working alongside people who genuinely want you to be the best you can be.
We’re in an industry with massive growth potential and huge challenges to solve: The global lending industry is vibrant, varied, and ripe for exponential growth — and we’re riding it hard. We have a significant advantage in APAC and are well-placed to solve the problems in the industry today. Joining us means that you’ll be at the forefront of this transformation.
We’re global and diverse: We operate across four exciting markets and are home to dozens of subject matter experts who honed their expertise in some of the world’s most recognisable companies. This means that you’ll get to work with diverse teams, expose yourself to game-changing ideas, and grapple with challenging problems every day.
We’re driven by what works: We’re guided by data in whatever we do, and we measure the results of every decision we make to ensure we’re constantly optimising for our business objectives. Joining us means you’ll get to embrace this data-driven way of working alongside true champions of it, aligning your growth with the outcomes you achieve.
Job Overview
Some people look for a job. Others look for a challenge—an opportunity to build, experiment, and drive real business impact. If you’re the kind of person who sees possibility everywhere, thrives on solving tough problems, and is always thinking about how to push things further, you’ll love being our new Marketing Associate.
We’re looking for a hands-on, creative, and results-driven marketer who thrives on turning ideas into impact. If you love owning targets, executing across multiple channels, and constantly experimenting to drive growth, this role is for you.
You'll be at the intersection of content, CRM, SEO, social media, and affiliate marketing, crafting and optimizing campaigns from start to finish. This is a role for someone who isn’t afraid to get their hands dirty—from writing compelling copy to designing creatives, launching campaigns, and tracking performance.
What You’ll Do
- Own key business metrics—from acquisition to engagement.
- Create and execute high-impact content (social, email, landing pages) that resonates and converts.
- Manage and grow affiliate partnerships—develop programmes, optimise performance, and explore new acquisition opportunities.
- Run lifecycle CRM campaigns—segmentation, automation, and engagement strategies to improve activation and retention.
- Optimise SEO strategy—on-page, off-page, and content optimizations to boost organic traffic.
- Launch and manage social media marketing efforts—crafting content and working with KOLs to create assets that perform across platforms.
- Design creatives yourself—from social posts to email graphics, ensuring content is visually strong.
- Analyse performance data to refine messaging, improve conversion rates, and drive smarter decisions.
- Stay ahead of trends—experiment with new channels, formats, and creative approaches.
What Makes You a Great Fit
- You thrive on ownership—hitting (and exceeding) targets excites you. And you've got the track record to show for it.
- You’re a natural storyteller—crafting content that moves people is your thing.
- You can DIY design—you’re comfortable with design tools like Canva, Figma, Aftereffects or Photoshop.
- You’re analytical—you don’t just create; you measure, learn, and iterate.
- You have direct experience in CRM, SEO, social media, and affiliate marketing—or at least a strong eagerness to learn.
- You love fast-paced environments—experiments, pivots, and growth challenges fuel you.
- You think strategically—even while executing, you see the bigger picture.
- You enjoy the freedom to test bold ideas, push boundaries, and grow alongside a growing startup environment.
About Lendela
Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. The platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.
Since its inception, Lendela has facilitated over 400,000 loan applications alongside more than 100 lending partners.
In 2023, Lendela successfully raised US$5 million in an oversubscribed Series A to scale its unique model across Asia Pacific. The company’s backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.
Marketing Associate
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