About Lendela

Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.

Since our inception, we have facilitated over 400,000 loan applications alongside more than 100 lending partners. In 2023, we successfully raised US$5 million in an oversubscribed Series A to scale our unique model across Asia Pacific. Our backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia. 

Why join us?

Your growth is our success: We believe that when you get to achieve your potential, consumers, investors, and the team all win. This is why we’re as invested in the company’s success as we are in yours, and joining us means that you’ll be working alongside people who genuinely want you to be the best you can be.

We’re in an industry with massive growth potential and huge challenges to solve: The global lending industry is vibrant, varied, and ripe for exponential growth — and we’re riding it hard. We have a significant advantage in APAC and are well-placed to solve the problems in the industry today. Joining us means that you’ll be at the forefront of this transformation.

We’re global and diverse: We operate across four exciting markets and are home to dozens of subject matter experts who honed their expertise in some of the world’s most recognisable companies. This means that you’ll get to work with diverse teams, expose yourself to game-changing ideas, and grapple with challenging problems every day.

We’re driven by what works: We’re guided by data in whatever we do, and we measure the results of every decision we make to ensure we’re constantly optimising for our business objectives. Joining us means you’ll get to embrace this data-driven way of working alongside true champions of it, aligning your growth with the outcomes you achieve.

Job Overview 

We are seeking a highly skilled and hungry Product Marketing Associate to join our rapidly growing team. This is a tactical, execution-led role focused on strengthening product storytelling, lifecycle communications, and decision-grade reporting for the Singapore market.

You will be based in-office in Kuala Lumpur, Malaysia, and report to the Head of Marketing, Lendela Singapore. You’ll work closely with the Brand Manager (Singapore-based), the KL Data team, and our Performance Marketer (Hong Kong-based) who supports the SG market.

Responsibilities

Product positioning & messaging (SG) 

• Own and maintain SG product messaging across key journeys.

• Turn complex product mechanics into clear, trust-building narratives.

• Produce conversion-led assets: value prop copy, FAQs, explainers, in-product and landing page messaging.

Lifecycle communications & CRM execution (SG)

• Build and deploy CRM campaigns (email / push / WhatsApp/SMS where applicable): onboarding, nurture, conversion, winback.

• Execute end-to-end campaign builds: segmentation briefs, exclusions/suppressions, QA, scheduling, monitoring, post-campaign readouts.

• Keep messaging consistent across touchpoints with brand and product truth.

Reporting, analytics & insights enablement

• Build and maintain weekly/monthly SG marketing & lifecycle reports with clear KPI definitions.

• Identify insight-driven opportunities (segment performance, message testing outcomes, drop-off hypotheses) and recommend next actions.

• Work closely with the KL Data team to collate datasets, validate logic, and improve reporting reliability.

• Support data governance for marketing: naming conventions, UTM discipline, event/data QA, and “single source of truth” reporting.

Qualifications & Skills (customisable)

• Bachelor’s degree, preferably within marketing or communications, is not expected but a plus

• 2–4 years of hands-on experience in product marketing, lifecycle/CRM, growth ops, or marketing analytics

• Strong execution ability: you ship reliably with high QA standards and tight operational discipline

• Comfortable with CRM platforms (e.g., Customer.io, Braze, HubSpot, SFMC or similar) and campaign build workflows

• Strong analytics foundation: Excel/Google Sheets, funnel thinking, cohort mindset, and performance interpretation

• Able to create decision-grade reporting (clean definitions, consistent views, actionable insights)

• Strong communication and interpersonal skills; can collaborate effectively across SG/HK/KL stakeholders 

• Thrives in a fast-paced environment; bias to action, high ownership 

• In-office in Kuala Lumpur at all times